Updated: Sep 14
Once you’ve decided to invest in a wi-fi hotspot for your business, one of the many things you will need to consider as you set it up is how to get your customers to use it once it is ready to go. Here are a few simple ideas to help incentivize your WiFi hotspot and make it more useful for you and your customers.
Locate your network where customers are going to be
Ideally, your shop is in a visible, public spot people walk by anyway. You’ll find people head for shopping malls and retail stores in their off-time, so setting it up near the front of your shop is a good idea. An even better idea is creating a comfortable area for people to sit and use your network, especially if they are there with someone else who is shopping.
Make your network visible
People will not use what they do not know is there. Put signs up in your windows to let your customers know you have a hotspot. Placing signs in public areas around your shop will let them know before they come in, and maybe earn you a few customers who might have passed you by for another shop otherwise.
Make sure the signal is strong
Just like people will not use what they do not is there, they will not use a network that has a weak signal or other problems that could make it unreliable. Make use of stumbling and surveying tools to check out the strength of your signal at every possible location within your shop. Customers will appreciate being able to use the network no matter where they are inside the store. We always recommend installing the wifi router or access point close by the main area to ensure a good signal.
Make it easy to connect
No one wants to go through a long and complicated authentication process just to access the WiFi for the time they will be spending in your shop. A basic login allows your customers to get online quickly without the fuss of a giant form to fill out. If you’re looking for a way to collect demographic information with your network at the same time, consider a social login. Either way, your customers will have easy access to your network, and monitoring their access will be much easier for you. It will also be easier to gather the data you need to help improve your current sales and marketing strategies.
Once your hotspots are being utilized, what’s the next step? You are providing an amenity for people near your business, but what is the return for you? With a Social WiFi solution, you can generate an additional value through your WiFi service by capturing user information, targeting, and marketing your business to those you who have connected to your hotspot. Creating your own base and marketing to them is a surefire way to garner additional interest and transform connections into customers.
Contact Us today, and we’ll help you flip those connections into customers!